The Getaway Pack

truly spring lto | 2024

In spring 2024 we launched the Getaway Pack (2.0) to bring a sense of escape and excitement to our drinkers during the winter months. Building on the success of Truly’s seasonal offerings, this limited-time release delivers bold flavors and variety in a sustainable way. Designed to transport drinkers on a flavorful adventure, the Getaway Pack is the perfect companion for the late winter and early summer seasons.

creative & design treatment

cans

Since drinkers enjoy a balance of familiarity and novelty, we introduced a new flavor - “Rainforest Relaxation” - for this pack’s debut. A refreshing blend of dragonfruit and melon, it features a vibrant tropical design to match its bold, exotic taste.

Point-of-sale

The point-of-sale design followed our new layout tailored for marketing LTOs, featuring bright colors and a bold headline. While staying true to the Truly brand, it clearly highlights the product’s limited-edition status.

pack

The packaging art is designed to evoke tropical and natural imagery, inspiring a sense of travel and escape. The can designs are seamlessly integrated to create a cohesive, interconnected look. Additionally, the packaging features a QR code, allowing drinkers to scan and enter for a chance to win a sweepstakes.

social media buzz

the campaign

Our campaign for this pack took a fresh approach to consumer engagement, generating excitement and buzz around the product. We leveraged a sweepstakes program that sparked increased interest, complemented by fun and dynamic social media posts to drive further excitement.